Personalised Services in Social Situations

We present a qualitative study of how personal accounts on online services, such as Tinder, Netflix and Spotify, may be shared in particular social situations. draw from agency theory's focus principal-agent relationships Goffman's work frames analysing situations where others are allowed to use accounts, either for purpose or behalf the account owner. deploy concepts regrounding understand interests behind activities transformed brackets attention boundaries different frames, these incurred broken that exceed use. Based set 43 written descriptions sharing, we depict employing act agents one's lead playful serious Additionally, discuss consequentiality sharing personalised considering both what services might reveal about owner takes place context relationships. contribute by illustrating users' with complicated served when shared.